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Said Laysha Ward, Target’s executive vice president and chief corporate social responsibility officer: Pride Gender Inclusive Adult Tie-Dye Rainbow Button-Down Camp Shirt. Target’s #TakePride campaign doesn’t remind shoppers of such mishaps, but its manifesto serves to comfort those who question the retailer’s motives. Pride Gender Inclusive Adult Patches Print Button-Down Camp Shirt - Pink. Drama ensued once again in 2013, when Target was caught donating another $50,000 to a PAC which supported an anti-gay politician. The company was criticized by LGBT activists in 2010 when it indirectly contributed $150,000 to an anti-gay gubernatorial candidate in Minnesota, where the company’s headquarters are. Mens Marvel Spider-Man Venom Short Sleeve Graphic T-Shirt - White. Short Sleeve Oversized T-Shirt - Wild Fable Pink Striped. Mens Marvel Spider-Man Short Sleeve Graphic T-Shirt - White. The company, however, hasn’t always been able to maintain a consistent voice in support of LGBTs. Mens Short Sleeve Graphic T-Shirt - Goodfellow & Co. Target has been a vocal supporter of the LGBT community for several years, launching similar Pride campaigns with coordinating merchandise around this time annually. The Minneapolis Star-Tribune is reporting that the Minnesota-based discount retain chain has created a total of 10 T-shirts, including two designed by rock singer Gwen Stefani, as part of a decade-long partnership with the Family Equality Council, a Washington, D.C.-based lesbian, gay, bisexual and transgender (LGBT) advocacy group. Pride in celebrating who we were born to be.”
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Related: Target Includes Adorable Gay Dads In New CommercialĪn announcement for Target’s new #TakePride initiative reveals the company will be sponsoring Pride parades, events and selling merchandise around the country this year - “Pride doesn’t just start and end in June, it is a year-round commitment,” a statement reads.Ī video launched along with the campaign says, “We’re not born with pride.
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Target is launching their campaign TakePride with a whole selection of rainbow-themed tees, tanks. The best part The retail store is also donating 100,000 to GLSEN, a non-profit that advocates for safe, inclusive schools. American retailer Target has launched a new line of Pride-themed t-shirts, tank tops, shoes and accessories to coordinate with LGBT Pride month, as well as an impressive #TakePride campaign that makes the company’s all-inclusive intentions clear: “Target proudly stands with the LGBT community.” For the seventh year in a row, Target is kicking off LGTBQ Pride Month with some very, very cute rainbow merchandise.